Assignment Description
You are required to respond to two classmates’ discussion posts, each with a minimum of 100 words. Your responses must be written in your own words, include at least one reference each, and address the main points raised in each post regarding intellectual property protection for Instagram and Nike.
Student Post 1: Instagram and Intellectual Property
Prompt:
A student discusses Instagram’s strong approach to protecting intellectual property, focusing on copyright and trademark protections for content creators and brands. They mention how these protections benefit both users and consumers by safeguarding original work and preventing misuse of company symbols.
Reference Provided:
Instagram Copyright & Trademark Help
Your Response:
You highlight an important aspect of Instagram’s platform—the commitment to keeping creators’ content safe through intellectual property enforcement. Instagram’s measures to protect copyright and trademark are vital not only for safeguarding the rights of creators but also for building trust among its users. When users feel their work is secure, they are more likely to share original ideas, fostering a creative and dynamic community. Additionally, trademark protection helps prevent counterfeiting and misuse of brand symbols, protecting consumers from deception. According to Instagram’s official guidelines, the company takes reports of infringement seriously and provides clear procedures for handling IP violations, which strengthens user confidence and platform integrity (Instagram, n.d.).
Reference:
Instagram. (n.d.). About Intellectual Property. https://help.instagram.com/535503073130320/
Student Post 2: Nike’s Intellectual Property
Prompt:
A student explores how Nike’s success is tied to its ability to protect various types of intellectual property—patents, trademarks, copyrights, and trade secrets. The post explains that Nike’s patents (e.g., for Nike Air and Flyknit), trademarks (like the Swoosh), and other IP assets help the company maintain its competitive advantage.
Reference Provided:
Rosenberg, A. (2020). The importance of intellectual property for global brands: A case study of Nike, Inc. Journal of Business Law, 34(2), 115-130.
Your Response:
Your analysis of Nike’s approach to intellectual property is insightful. The way Nike uses patents, trademarks, copyrights, and trade secrets not only sets it apart in the marketplace but also allows for continuous innovation. By legally protecting its technological developments, like the Nike Air system, Nike ensures that competitors cannot easily imitate its products. The company’s trademark strategy, especially with the iconic Swoosh, reinforces brand identity and consumer loyalty worldwide. As Rosenberg (2020) notes, these legal safeguards are essential in an industry where imitation is common and competition is fierce. Nike’s approach demonstrates how a well-managed IP portfolio supports both market leadership and ongoing brand development.
Reference:
Rosenberg, A. (2020). The importance of intellectual property for global brands: A case study of Nike, Inc. Journal of Business Law, 34(2), 115-130.
The answer
Response 1:
You did a good job of highlighting the importance of
intellectual property protection on platforms like Instagram.
One of the most widely used social media platforms worldwide right now is
Instagram. Many users are unhappy with the recent stringent limits imposed by
Instagram's copyright rules. This platform began enforcing strict copyright
laws in 2017, meaning that users cannot share content that violates someone
else's rights.
Copyright, or intellectual property rights, is a fundamental law designed to
protect content creators. The right to use registered works or creations is reserved exclusively for content
creators, preventing others from using the work without permission. The primary
goal of this law is to protect the effort, time, and expense invested by
writers, creators, and musicians
in creating their work.
Violating these laws may result in the temporary or permanent closure of a
user's account.
Reference:
Meta. (n.d.). Intellectual Property. Instagram Help Center. Retrieved
from https://help.instagram.com/535503073130320
Response 2:
You've clearly demonstrated how Nike invests in protecting
its intellectual property and creativity to stay ahead. I agree that patents
and trademarks like the Swoosh play a significant role in distinguishing Nike
in a highly competitive market. The effectiveness and power of this protection
is demonstrated by the famous case between Nike and Skechers, where Nike
accused Skechers of infringing on its Flyknit shoe design patent. Nike won the
case after proving a clear infringement of Nike's intellectual property rights.
This is a clear example of how intellectual property rights help companies
protect their innovations and profits. Maintaining manufacturing secrets, such
as advanced materials or adhesive techniques, gives Nike a competitive
advantage that cannot be easily imitated.
Reference:
Skechers USA, Inc. (2019, October 3). Skechers responds to Nike patent
lawsuit [Press release]. Skechers Investor Relations. Retrieved from https://investors.skechers.com/press-releases/detail/606/skechers-responds-to-nike-patent-lawsuit
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